Yesterday I have completed a course on LinkedIn Learning on Personal Branding. There was a topic on how to develop your personal brand website which I really enjoyed and learned a lot. I just want to share some gist of that chapter with you all.
Before starting the topic, it is important to know that Everyone, in any industry, and in any stage of their life or career can benefit from a website. Why? Because creating your own website allows you to take control of your image and message online. And now it’s easier than ever, thanks to tools like WordPress, Squarespace and Weebly to create your own website. You just need to pick a template and know the right things to add to your site to make it pop, drive traffic, and convert leads.
Now here are the six important things you need to incorporate in your personal brand website –
1. A well-branded home page: Means when people land on your site, you want them to understand who you are, what you do, and where to click next. Your homepage could be the only opportunity you have to hook someone, so be sure to include an image of you, establish credibility, and insert a call to action. That call to action could be to join your mailing list, to watch a media segment, to register for your webinar, or maybe to book a discovery call with you.
2. Samples of your best work: Think of your website like it’s your living resume, where clients, agencies, and followers can view your best work. If you’re a writer, publish clips to articles that have been published, photos of print articles, or links to books you co-authored or wrote. If you are a marketer, include information about your achievements, the projects you have launched, or the video of the campaign you have designed or implemented.
3. Your Social Channels: Your personal website isn’t the only real estate you have on the web. Most of you probably have another profile or multiple accounts on either LinkedIn, Twitter, Instagram, or Facebook. Ultimately, you’ll want to link all of your active and branded social media channels back to your personal website, especially which are relevant to your professional life.
4. Blog: A blog allows you to further establish your voice as a thought leader, engage with your audience, and, it’s a great way to drive traffic to all of your channels. A blog can also have benefits far beyond brand awareness. It could help you land a job, a partnership opportunity, an interview request, or new clients.
5. Testimonials: Testimonials prove your worth, your credibility to others, and your personal brand value to others. Having positive testimonials in either written or video format can absolutely increase trust, interest, and sales.
6. Contact Form: A contact form can automate many of the functions that would otherwise need to be done manually, like adding subscribers to an email list, responding to a new lead with the right information, or forwarding a message to you. Don’t miss out on the opportunity to connect with a new lead, or partnership by not having a contact form optimized on your website.
After completing the course, I couldn’t resist myself to develop my own personal website. You can check it and give your feedback – rashedunnabi.wordpress.com