4S: The Web Marketing Mix

After the evolution of technology and Internet innovation, everything is continuously changing from its traditional characteristics. Even the communication system, transport, lifestyle, business model, marketing strategy is changing due to the internet. 4P defines the marketing mix, and was first expressed in 1960 by E. J. McCarthy in his book, “Basic Marketing – A ManagerialContinue reading “4S: The Web Marketing Mix”

Importance of First-Party Data for Marketing and New Product Development

Now-a-days marketing relationship is continuously improving the relationship with both customers & consumers to create a better impact on their mind than before. To build up that relationships, companies are now investing more in customer relationships such as-provide sample products, communicate with customers & ask for feedback, proactive customer support etc. During product launching, alongContinue reading “Importance of First-Party Data for Marketing and New Product Development”

My 2020 Reflections: Part 2 – The Achievements

“Allah has already planed your life. If something goes wrong, it went wrong for a reason”. In my whole life, I have noticed a pattern. Allah has granted almost all my wishes, but when the time is right for me, not when I wished for it. Now if I need anything, I ask to himContinue reading “My 2020 Reflections: Part 2 – The Achievements”

My 2020 Reflections: Part 1 – The biggest Loss

My father, Md. Muhitun Nabi! I lost him on February 9 ,2020 at 8:45 AM. He had no pre-existing condition except diabetics but it was also in control. But on night of February 8, he sudden stroked and we admitted to him hospital around 12:30 am and in the following morning, he left us all.Continue reading “My 2020 Reflections: Part 1 – The biggest Loss”

Live Commerce: The new retail trend shaping the future of eCommerce

What is Live Commerce? Live commerce is a combination of TVC or Asian Sky shop, plus Facebook live, plus an eCommerce platform, all rolled into 1 app. Alibaba has started combining Livestream with eCommerce in 2016 and now it’s a USD 63 billion business in China. In Bangladesh, sellers go on Facebook Live to promoteContinue reading “Live Commerce: The new retail trend shaping the future of eCommerce”

“See Now, Buy Now”: The rise of Live Commerce and Shoppertainment and why e-commerce brands should incorporating these into digital strategy

My introduction to F-Commerce industry happened when my wife started her own F-Commerce initiative. She requested me to set up few things for her like design a logo, design a loyalty program and obviously boosting the page and products. She was involved with F-Commerce since 2016 but started her own venture on 2017, Shopping Glowrist.Continue reading ““See Now, Buy Now”: The rise of Live Commerce and Shoppertainment and why e-commerce brands should incorporating these into digital strategy”

Future of Retail: 3 trends that will define retail strategies over the next 5 years

Recently I read the Google Smart Shoppers Research Paper, where they have clearly stated the trends that will define retail strategy over the next 5 years. Here I have summarised the findings of the study and also put some data and thoughts in relation to Bangladesh market. Businesses likely never going through a more toughContinue reading “Future of Retail: 3 trends that will define retail strategies over the next 5 years”

Grow Your Business through Asymmetric Business Models

Currently, I am doing a course on Digital Business Model on Coursera. In one of the lectures, I encountered the term Asymmetric Business Model. The Asymmetric Business Model is a business model that crosses industries, by forcing profits to migrate from one industry into another. Asymmetric business models are based on the economics of complement.Continue reading “Grow Your Business through Asymmetric Business Models”

Factors Influencing Consumers’ Attitude Towards Online Shopping: An Exploratory Research on E-Commerce Consumers of Dhaka City

According to a german research firm, Bangladesh’s e-commerce market stands at $1.6 billion currently and will double to $3 billion by 2023 on the back of a digital foundation laid down by the government and a young and tech-savvy population. The knowledge on the factors affecting buyers’ behavior, the relationships between these factors and theContinue reading “Factors Influencing Consumers’ Attitude Towards Online Shopping: An Exploratory Research on E-Commerce Consumers of Dhaka City”

Implementation Challenges of Telemedicine in Rural Bangladesh: From My Experience

In this moment of crisis, when going to hospitals are potential spreaders and the inability to physically consult doctors has emerged as a crucial obstacle for patients seeking medical assistance. The need for “Telemedicine” is very essential now more than ever. I am really happy to see that organizations like Pathao, Shohoz, Prava Health, PulseContinue reading “Implementation Challenges of Telemedicine in Rural Bangladesh: From My Experience”

The missing middle MSEs: The Financing Gap

In Bangladesh, financial exclusion is widespread. According to the World Bank’s Global Findex database, only 50% of Bangladeshi individuals above the age of 25 have a bank account and only 13% borrow from a formal financial institution. Emphasis placed on financial inclusion by the United Nations has motivated many developing countries in Asia to facilitateContinue reading “The missing middle MSEs: The Financing Gap”

COVID-19: Changes come with Chances

I hope that the coronavirus situation is certainly not going to change the world forever, but it is going to change quite a few things, in some cases, the change might be forever. Below I have predicted 3 of those changes in retail, food and real estate industry. In urban areas, online shopping was alreadyContinue reading “COVID-19: Changes come with Chances”

How do I make my Saturday Night is the most Productive Night of the Week

From the very beginning of my career I tried to become as much organized as possible. And that’s why I have read a lots of books, articles and blogs related to personal productivity and efficiency. Based on all the learning I got from these books, articles and blogs, I have developed my own recipe toContinue reading “How do I make my Saturday Night is the most Productive Night of the Week”

Why Partnership is Important to Grow your Business

The term Business Development is difficult to define as companies tend to modify the scope of work of that role based on their unique needs. In some companies, business development means sales, but more often, business development means a bunch of activities to generate leads to fill the pipeline for the salespeople. Among those bunchContinue reading “Why Partnership is Important to Grow your Business”