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Live Commerce: The new retail trend shaping the future of eCommerce

What is Live Commerce? Live commerce is a combination of TVC or Asian Sky shop, plus Facebook live, plus an eCommerce platform, all rolled into 1 app. Alibaba has started combining Livestream with eCommerce in 2016 and now it’s a USD 63 billion business in China. In Bangladesh, sellers go on Facebook Live to promoteContinue reading “Live Commerce: The new retail trend shaping the future of eCommerce”

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