Ratan Tata once said, “I don’t believe in taking the right decisions, I take decisions and make them right”. As a Sales and Marketing Operation personnel, I live by this motto.
I am an experienced entrepreneurial professional with a vision for sales, marketing, new business development, and leadership, in both start-up and turnaround settings.
I am an enthusiastic achiever who led numerous new business development efforts from scratch to a 10X growth within a short span of time.
On an individual level, I am someone who committed to his own personal development, progression, and mentoring young professional.
Jeeon Telemedicine Program
Jeeon had a telemedicine platform that bridges the divide between rural patients and quality healthcare by providing local intermediaries with the training and equipment to facilitate meaningful consultations with remote doctors. I was the Head of Operations of that Telemedicine Program till 2017. We deployed 42 franchisees of Doctor-in-a-Tab across 4 Upazilas (subdistricts) in Northern Bangladesh (Netrokona and Kishoreganj) over the course of two years of experimentation, and through them served nearly 10,000 telemedicine patients.
Support team to the Business Regulatory Quality Assessment Unit (BRQAU)
A new framework has been set up at Board of Investment for carrying out research and advocacy work on PSD-restricting regulatory barriers and burdens. It is called Business Regulatory Quality Assessment Unit (BRQAU), which is a key research and advocacy unit on investment and PSD-enabling institution. IPAG has provided technical expertise in this project.
Support team to the Private Sector Development Policy Coordination Committee (PCC)
The Government of Bangladesh has recently established a Private Sector Development Policy Coordination Committee (PCC), the objective of which is to bring together key stakeholders from the public and private sectors to identify and recommend solutions to the major investment climate constraints that affect business in Bangladesh. The Government has also established a Policy Coordination Unit (PCU), located at the Prime Minister’s Office (PMO), to support the functions of the PCC. The PCU will play a fundamental role in supporting the activities of the PCC. IPAG has provided technical expertise in this project.
Planning and Carrying out Social Business of P-CSBA on CARE-GSK Health project
JITA Bangladesh is participating in establishing sustainable Community Based Skilled Health Worker Service in hard to reach area under CARE-GSK initiative in order to establish and run a unique business model for health workers through which the program can be sustainable for longer term in the absence of further intervention/donor fund. JITA is intervening in crucial areas such as providing selection criteria, market assessment and mapping, capacity building and finally individual business plan and route for all trained skilled health workers. The project span is from April 2013 to November 2015.
CCEB Improved Cookstoves Rural Marketing Project
The objectives of the project was to find out the appropriate market segments for Muspana Cookstoves, to find out the appropriate price point for target segments of Muspana Cookstoves., to find out what promotional materials / branding works for target segments of Muspana Cookstoves and to identify the marketing and distribution cost. This was a pilot project of 3 months duration.
ARLA Dano Daily Rural Marketing Campaign
The main objective of the project was to build the BoP consumers’ awareness regarding nutritional key elements and increase access to nutritional key elements to underserved door-steps. The outcome of the project is the benefits of consuming micronutrients and vitamins is established among the BoP consumers and a demand for DANO Daily is created in the most rural regions, where ARLA distribution channel is not present or cannot reach.
Micro-Franchise Activity Review & Outline for 10X Expansion for GRAD in Ethiopia
CARE works in a wide range of sectors in Ethiopia including health, emergency response, education and food security. GRAD, CARE Ethiopia’s largest project, builds on the Government of Ethiopia’s Productive Safety Net Program (PSNP) and aims to help the PSNP support recipients to graduate from chronic food insecurity while increasing their income and assets and enhancing resiliency to shocks. This five-year USAID Project combines “push” and “pull” strategies into a complete and integrated package of interventions for on-and off-farm opportunity creation, access to financial products, and demand–oriented extension services. It also builds resiliency both at household and community levels through a range of strategies designed to increase gender equality, improve nutrition, enhance climate change adaptation and stimulate graduation aspiration among PSNP households.
To that end, market research was conducted to identify the needs of low-income consumers targeted and “anchor” products that have a ready demand in the market segment and for which the existing supply is inadequate. A proposed business case for potential sales women among the GRAD participants was developed along with the micro-franchise business model including the proposed commission structure.
The main objective is the project is to reach a total of 300 GRAD beneficiary sales women, spreading to other adjacent geographical areas, introducing additional FMCG products from EATB and introducing selected products from a second consumer goods company (likely Bic Ethiopia) to the evolving platform.
SHISEIDO Test Marketing Project
Shiseido is in the process of developing a sustainable inclusive business that could solve social as well as health-hygiene issues the women in Bangladesh are facing. As the valuable & integral part of that development process Shiseido, with support from JITA Bangladesh, has conducted the successful product testing over a selected group in rural Bangladesh which resulted in the decision of test marketing for the upcoming year.
BIC Rural Market Creation Project
ITA Bangladesh has planned, designed and implemented successful BIC market activation program in Tangail Region. Here JITA conducted a 6 month activation program. The ultimate objective of the activation program was to educate rural consumers with shaving hygiene/safety and create significant BIC brand awareness. The entire BIC campaign directly reached more than 20,000 rural populations in Tangail region.
JITA – d.light partnership on rural supply chain and market creation
JITA Bangladesh made a partnership with d.light to intervene in rural community with affordable solar lamps. The initial agenda is focused to “Create and establish an appropriate JITA Operational Model and delivery system for d.light products through pilot basis integration of JITA distribution model and JITA Market Research/ Promotion approach”. Now JITA has made the distribution inclusion of d.light lamps in 10 regions of Bangladesh having aligned community education program promoting solar usage and benefits.
Senora Education program in rural areas
JITA Bangladesh has conducted successful market creation/education program (1st Phase) with Square Toiletries on ‘Senora Sanitary Napkin’ towards female habitants of rural areas of Tangail and Rangpur. Considering the rural ignorance and taboo over hygiene and sanitary napkin JITA is putting utmost effort in educating rural women (Especially adolescent girls) with safe and hygienic sanitary practices as well as branding Senora as an appropriate solution.
Organizational Development for Excellence
JITA has developed a team to develop different process and policy which are required to operate day today business. The main objective of the project was identifying the necessary processes and policies for JITA, Developing the process of delivering the output and Identifying the ways to control point and monitor the outputs. This project has developed 10 processes and 2 policies in 2014.