4S: The Web Marketing Mix

After the evolution of technology and Internet innovation, everything is continuously changing from its traditional characteristics. Even the communication system, transport, lifestyle, business model, marketing strategy is changing due to the internet. 4P defines the marketing mix, and was first expressed in 1960 by E. J. McCarthy in his book, "Basic Marketing - A Managerial... Continue Reading →

Importance of First-Party Data for Marketing and New Product Development

Now-a-days marketing relationship is continuously improving the relationship with both customers & consumers to create a better impact on their mind than before. To build up that relationships, companies are now investing more in customer relationships such as-provide sample products, communicate with customers & ask for feedback, proactive customer support etc. During product launching, along... Continue Reading →

“See Now, Buy Now”: The rise of Live Commerce and Shoppertainment and why e-commerce brands should incorporating these into digital strategy

My introduction to F-Commerce industry happened when my wife started her own F-Commerce initiative. She requested me to set up few things for her like design a logo, design a loyalty program and obviously boosting the page and products. She was involved with F-Commerce since 2016 but started her own venture on 2017, Shopping Glowrist.... Continue Reading →

Factors Influencing Consumers’ Attitude Towards Online Shopping: An Exploratory Research on E-Commerce Consumers of Dhaka City

According to a german research firm, Bangladesh’s e-commerce market stands at $1.6 billion currently and will double to $3 billion by 2023 on the back of a digital foundation laid down by the government and a young and tech-savvy population. The knowledge on the factors affecting buyers’ behavior, the relationships between these factors and the... Continue Reading →

Your Personal Brand Website

Yesterday I have completed a course on LinkedIn Learning on Personal Branding. There was a topic on how to develop your personal brand website which I really enjoyed and learned a lot. I just want to share some gist of that chapter with you all. Before starting the topic, it is important to know that... Continue Reading →

The missing middle MSEs: The Financing Gap

In Bangladesh, financial exclusion is widespread. According to the World Bank’s Global Findex database, only 50% of Bangladeshi individuals above the age of 25 have a bank account and only 13% borrow from a formal financial institution. Emphasis placed on financial inclusion by the United Nations has motivated many developing countries in Asia to facilitate... Continue Reading →

COVID-19: Changes come with Chances

I hope that the coronavirus situation is certainly not going to change the world forever, but it is going to change quite a few things, in some cases, the change might be forever. Below I have predicted 3 of those changes in retail, food and real estate industry. In urban areas, online shopping was already... Continue Reading →

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