10 Golden Rules of Personal Branding

Personal branding is the process of creating and promoting your unique identity and reputation in the digital world. It involves defining your values, goals, and areas of expertise, and then communicating these through various online channels such as social media, your personal website, and professional networking sites. In the digital age, personal branding is more... Continue Reading →

A Retrospective of 2022: What I’ve Learned

As the year comes to a close, I usually spend some time reflecting on the past 12 months and considering what I’ve accomplished and where I may have fallen short. But beyond just a personal exercise, year-end reflection can be an incredibly valuable tool for professional growth and development. Learning#1: Protect your precious support system... Continue Reading →

E-Commerce in Next Normal: The Trends and Technology

On June 04, I presented an insight session at the first-ever Daraz (Daraz Online Shopping) presents “BANGLADESH E-COMMERCE SUMMIT 2022” powered by Dotlines, in association with Ecourier (eCourier.com.bd) & The Business Standard. “The Next Normal” is a term coined by McKinsey. It is based on the assumption that there is a before and after; the... Continue Reading →

The Growth of the Influencers Marketing in Bangladesh

Now-a-days the presence of digitalization is visible in every aspect of our life; such as education, health and medicine, entertainment, marketing, finance sectors etc. When it comes to digital marketing, it has rapid changes in Bangladesh. Currently, the brands or companies use third parties’ content creators for promoting new products in digital media. As people... Continue Reading →

4S: The Web Marketing Mix

After the evolution of technology and Internet innovation, everything is continuously changing from its traditional characteristics. Even the communication system, transport, lifestyle, business model, marketing strategy is changing due to the internet. 4P defines the marketing mix, and was first expressed in 1960 by E. J. McCarthy in his book, "Basic Marketing - A Managerial... Continue Reading →

Importance of First-Party Data for Marketing and New Product Development

Now-a-days marketing relationship is continuously improving the relationship with both customers & consumers to create a better impact on their mind than before. To build up that relationships, companies are now investing more in customer relationships such as-provide sample products, communicate with customers & ask for feedback, proactive customer support etc. During product launching, along... Continue Reading →

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