E-Commerce in Next Normal: The Trends and Technology

On June 04, I presented an insight session at the first-ever Daraz (Daraz Online Shopping) presents “BANGLADESH E-COMMERCE SUMMIT 2022” powered by Dotlines, in association with Ecourier (eCourier.com.bd) & The Business Standard. “The Next Normal” is a term coined by McKinsey. It is based on the assumption that there is a before and after; the... Continue Reading →

The Growth of the Influencers Marketing in Bangladesh

Now-a-days the presence of digitalization is visible in every aspect of our life; such as education, health and medicine, entertainment, marketing, finance sectors etc. When it comes to digital marketing, it has rapid changes in Bangladesh. Currently, the brands or companies use third parties’ content creators for promoting new products in digital media. As people... Continue Reading →

4S: The Web Marketing Mix

After the evolution of technology and Internet innovation, everything is continuously changing from its traditional characteristics. Even the communication system, transport, lifestyle, business model, marketing strategy is changing due to the internet. 4P defines the marketing mix, and was first expressed in 1960 by E. J. McCarthy in his book, "Basic Marketing - A Managerial... Continue Reading →

Importance of First-Party Data for Marketing and New Product Development

Now-a-days marketing relationship is continuously improving the relationship with both customers & consumers to create a better impact on their mind than before. To build up that relationships, companies are now investing more in customer relationships such as-provide sample products, communicate with customers & ask for feedback, proactive customer support etc. During product launching, along... Continue Reading →

“See Now, Buy Now”: The rise of Live Commerce and Shoppertainment and why e-commerce brands should incorporating these into digital strategy

My introduction to F-Commerce industry happened when my wife started her own F-Commerce initiative. She requested me to set up few things for her like design a logo, design a loyalty program and obviously boosting the page and products. She was involved with F-Commerce since 2016 but started her own venture on 2017, Shopping Glowrist.... Continue Reading →

Factors Influencing Consumers’ Attitude Towards Online Shopping: An Exploratory Research on E-Commerce Consumers of Dhaka City

According to a german research firm, Bangladesh’s e-commerce market stands at $1.6 billion currently and will double to $3 billion by 2023 on the back of a digital foundation laid down by the government and a young and tech-savvy population. The knowledge on the factors affecting buyers’ behavior, the relationships between these factors and the... Continue Reading →

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