Start-Up Builder, Innovation Strategist and Intrapreneur
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After the evolution of technology and Internet innovation, everything is continuously changing from its traditional characteristics. Even the communication system, transport, lifestyle, business model, marketing strategy is changing due to the internet. 4P defines the marketing mix, and was first expressed in 1960 by E. J. McCarthy in his book, “Basic Marketing – A ManagerialContinue reading “4S: The Web Marketing Mix”
Now-a-days marketing relationship is continuously improving the relationship with both customers & consumers to create a better impact on their mind than before. To build up that relationships, companies are now investing more in customer relationships such as-provide sample products, communicate with customers & ask for feedback, proactive customer support etc. During product launching, alongContinue reading “Importance of First-Party Data for Marketing and New Product Development”
In the last 8 years, I worked in 3 start-ups and also mentored 5 start-ups, and saw 100 other start-ups to start their operations. Unfortunately, most of them completely failed or just operating on a small scale or still trying to figuring out their revenue model. The most common reasons to fail are – runContinue reading “5 Myths that Every Startup Entrepreneur should know!”
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