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10 Red Flags for Investors which Founders should be aware of

In order to ensure a successful and streamlined fundraising, experienced entrepreneurs also need to be alert to what investors may perceive as red flags. 1. Too Many Founding Team Members Too much equity in the hands of too many (especially inexperienced) early shareholders can be problematic. Even too many team members at the beginning canContinue reading “10 Red Flags for Investors which Founders should be aware of”

Want to Understand Your Customers: Ask Questions to them first, not to the data!

In 1985, the Coca-Cola Company has seen market share decline for its flagship product for the past 15 years. The soft drink company discovered that consumers prefer a new recipe to Pepsi and even old Coke after performing blind taste testing with over 200,000 people. Coca-Cola launches ‘New Coke’ with an all-star commercial campaign thatContinue reading “Want to Understand Your Customers: Ask Questions to them first, not to the data!”

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