THE START-UP BUILDER
On June 04, I presented an insight session at the first-ever Daraz (Daraz Online Shopping) presents “BANGLADESH E-COMMERCE SUMMIT 2022” powered by Dotlines, in association with Ecourier (eCourier.com.bd) & The Business Standard. “The Next Normal” is a term coined by McKinsey. It is based on the assumption that there is a before and after; the... Continue Reading →
12:46 AM, Saturday (Friday Night). I am at Starbucks and working on a project of mine. Usually, I love to work late till 1 or 2 AM and I do it in a cafe, and my favorite cafe is Starbucks. Suddenly a thing strikes my mind, why do I always come to Starbucks which is... Continue Reading →
In order to ensure a successful and streamlined fundraising, experienced entrepreneurs also need to be alert to what investors may perceive as red flags. 1. Too Many Founding Team Members Too much equity in the hands of too many (especially inexperienced) early shareholders can be problematic. Even too many team members at the beginning can... Continue Reading →
In 1985, the Coca-Cola Company has seen market share decline for its flagship product for the past 15 years. The soft drink company discovered that consumers prefer a new recipe to Pepsi and even old Coke after performing blind taste testing with over 200,000 people. Coca-Cola launches 'New Coke' with an all-star commercial campaign that... Continue Reading →
Now-a-days the presence of digitalization is visible in every aspect of our life; such as education, health and medicine, entertainment, marketing, finance sectors etc. When it comes to digital marketing, it has rapid changes in Bangladesh. Currently, the brands or companies use third parties’ content creators for promoting new products in digital media. As people... Continue Reading →
After the evolution of technology and Internet innovation, everything is continuously changing from its traditional characteristics. Even the communication system, transport, lifestyle, business model, marketing strategy is changing due to the internet. 4P defines the marketing mix, and was first expressed in 1960 by E. J. McCarthy in his book, "Basic Marketing - A Managerial... Continue Reading →
Now-a-days marketing relationship is continuously improving the relationship with both customers & consumers to create a better impact on their mind than before. To build up that relationships, companies are now investing more in customer relationships such as-provide sample products, communicate with customers & ask for feedback, proactive customer support etc. During product launching, along... Continue Reading →
In the last 8 years, I worked in 3 start-ups and also mentored 5 start-ups, and saw 100 other start-ups to start their operations. Unfortunately, most of them completely failed or just operating on a small scale or still trying to figuring out their revenue model. The most common reasons to fail are - run... Continue Reading →
"Allah has already planed your life. If something goes wrong, it went wrong for a reason". In my whole life, I have noticed a pattern. Allah has granted almost all my wishes, but when the time is right for me, not when I wished for it. Now if I need anything, I ask to him... Continue Reading →
My father, Md. Muhitun Nabi! I lost him on February 9 ,2020 at 8:45 AM. He had no pre-existing condition except diabetics but it was also in control. But on night of February 8, he sudden stroked and we admitted to him hospital around 12:30 am and in the following morning, he left us all.... Continue Reading →
What is Live Commerce? Live commerce is a combination of TVC or Asian Sky shop, plus Facebook live, plus an eCommerce platform, all rolled into 1 app. Alibaba has started combining Livestream with eCommerce in 2016 and now it’s a USD 63 billion business in China. In Bangladesh, sellers go on Facebook Live to promote... Continue Reading →
My introduction to F-Commerce industry happened when my wife started her own F-Commerce initiative. She requested me to set up few things for her like design a logo, design a loyalty program and obviously boosting the page and products. She was involved with F-Commerce since 2016 but started her own venture on 2017, Shopping Glowrist.... Continue Reading →
Recently I read the Google Smart Shoppers Research Paper, where they have clearly stated the trends that will define retail strategy over the next 5 years. Here I have summarised the findings of the study and also put some data and thoughts in relation to Bangladesh market. Businesses likely never going through a more tough... Continue Reading →
Currently, I am doing a course on Digital Business Model on Coursera. In one of the lectures, I encountered the term Asymmetric Business Model. The Asymmetric Business Model is a business model that crosses industries, by forcing profits to migrate from one industry into another. Asymmetric business models are based on the economics of complement.... Continue Reading →
According to a german research firm, Bangladesh’s e-commerce market stands at $1.6 billion currently and will double to $3 billion by 2023 on the back of a digital foundation laid down by the government and a young and tech-savvy population. The knowledge on the factors affecting buyers’ behavior, the relationships between these factors and the... Continue Reading →
RASHEDUN NABI 